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Embrace your company’s inner animal with nontraditional marketing

The best advertising campaigns are no longer reserved for 30 or 60 seconds during the Super Bowl. Smart companies are taking to the streets (sometimes literally) with their nontraditional marketing...

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Social Media: Quality not Quantity

I hear this statement every day: “My friend says that my business needs to be on [insert social media platform here].” Facebook, Twitter, Pinterest, LinkedIn, Google Plus, YouTube, Foursquare,...

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